The first game Mario on mobile comes out Thursday on iPhone, six months after the launch of Pokémon GO, which met a phenomenal success. He too can beat all records.
The comparison is inevitable. Super Mario Run, available from Thursday on iPhone and iPad, is on course to follow in the footsteps of Pokémon GO , the biggest success in mobile games of the year. The two titles share some similarities: they exploit very popular licenses of the Japanese Nintendo and were much awaited before their release. Super Mario Run is going to have a lot to do to mimic the phenomenal success of Pokémon GO, which has almost reached the 100 million active players this summer. Can Nintendo reiterate the feat?
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YES, because it is the “nostalgeek” game par excellence
The strength of Super Mario Run is in one word: Mario. The famous video game license is a powerful argument for attracting players. Pokémon GO has enjoyed a strong momentum of “nostalgeek”, that is to say a nostalgia of the gamers for the games that they played during their childhood and their adolescence. Without Pokémon, the application would not have been as successful. The latter is also modeled on another title of Niantic, Ingress, available since 2013 and has never had the popularity of his successor. Proof of the commitment of the players and others to Pikachu, Pokémon GO boosted sales of other games on the console license . Mario could follow the same trajectory and even go farther than Pokémon GO. The character, probably the most popular in the history of video games, is carried by thirty years of history on console.
NO, because their economic model is different
Pokémon GO is a free, but lucrative application. Its economic model relies mainly on micropayments: players can buy objects to hunt the Pokémon more easily. Niantic also develops partnerships with retailers, who pay for their stores to be included in the game. For example, McDonald’s restaurants in Japan. In the United States, some Starbucks cafes offered drinks dedicated to Pokémon GO to gamers, thanks to an ad appearing in the app. The game had already garnered over $ 600 million in sales at the end of September, just three months after its release. Today Pokémon GO earn much less money, after losing millions of players , but remains among the most lucrative applications on iOS and Android.
For its part, the Super Mario Run model is more like a console video game, sold by the unit. The first three levels are free. To unlock the next 19, it will cost 9.99 euros. A much higher price than those usually practiced in mobile games. Super Mario Run could generate $ 71 million in sales during its first month of launch, according to mobile analytics company Sensor Tower , or about 7 million users agreeing to pay admission fees. Where Pokémon GO raised more than $ 143 million in its first 30 days of activity.
Note that Nintendo will benefit more from the success of Super Mario Run than from Pokémon GO. It is a “house” game, developed by Nintendo and DeNA, one of the leading players in mobile gaming in Japan. Pokémon GO has been created by him Niantic , a former subsidiary of Google, in collaboration with the Pokémon Company, which Nintendo owns approximately 30%.
NO, because it is currently reserved for iPhone
Super Mario Run is for the moment exclusively reserved for iPhone and iPad, although an exit on Android is expected soon. A difference in treatment that Nintendo justifies for security reasons. Hacking mobile gaming is indeed more prevalent on Android than iOS. It is also likely that Nintendo prefers to first tackle the iPhone owners market, traditionally more prone to spend money in applications than people using Android smartphones. Nevertheless, it also deprives him of a considerable audience. Android now accounts for 87% of the smartphones used in the world, compared with 11% for iOS, Apple’s mobile operating system. For its part, Pokémon GO also had a two-speed launch, staggered in time by country. The French example had wait two weeks before you can download the application officially . But the game was well available on iOS and Android.
NO, because it’s a less innovative game
The success of Pokémon GO also lies in its originality. The game introduced the principle of augmented reality to the general public. This technology makes it possible to mix virtual elements with the real world. In the case of Pokémon GO, its exploitation is very basic: when we spot a Pokémon, the camera of the smartphone snaps, allowing the player to capture the little monster in the surrounding environment. This feature has contributed to the popularity of Pokémon GO on social networks, which soon found themselves flooded with photos of Pokémon in incongruous places, in the street, in a saucepan or even in the toilet. The game also uses the geolocation of the smartphone , allowing use of social game, meeting friends or strangers to hunt rare Pokémon to the same places. For weeks, it was not uncommon to encounter hordes of players traveling the streets of the big cities of the world, eyes riveted on their mobile phone.
Super Mario Run is a much more classic game. Its principle is simple: Mario runs and avoids small obstacles, helped by the player who leans to jump and attack enemies. Not enough to create jokes on the Internet, to bring out millions of people on the streets and to be erected during a summer in social phenomenon in the media.
YES, because it’s a better game
Pokémon GO has lost tens of millions of users since this summer. Niantic has since attempted to revive the interest in his game by offering new events, for example for Halloween or Christmas, or new Pokémon to be captured. Pokémon GO is an original game but difficult to renew. With his 24 levels, and his dose of challenges, Super Mario Run does not risk bothering his player. “Like the games on the console series, the application requires skill and patience. Levels must be repeated several times to learn their mechanical and placement of platforms, “warned Chloe Woitier, journalist at Le Figaro , during his test released last week . If not original, Super Mario Run is above all a good game.